It is estimated that almost 5% of perishable foods sold in markets expire and end up being thrown away. The main reason is that the checking of products and expiration dates is done manually. In order to solve this problem, Argentines Mauricio Kremer and Maximiliano Dicranian created SaveTic.
Only 2% of what is not sold is donated. One of the biggest problems faced by food producers is that they lose information about their product when it enters the point of sale,” the company explains. This digital platform seeks to solve this problem by allowing control of the stock at the point of sale and expiration dates in real time.
Both entrepreneurs had experience in the field. Kremer, who knows from the inside the work of food producers, dealt for years with the expiration of products, which were then returned, generating high costs and logistical problems. Dicranian contributed his knowledge as an industrial engineer to develop a simple and efficient application.
Argentine entrepreneurs Mauricio Kremer and Maximiliano Dicranian created this technological solution”.
The idea started in 2020 as an MBA thesis project they were both doing. “Maxi proposed an app that was similar to a food market place about to expire. Having suffered the food waste issue from the inside and knowing the topic well, I did not hesitate to join the project. When we were advancing in the validations of that initial idea, we found that there is no systematized information from the supermarkets to know which products can be sold. Neither the supermarkets nor the producers know which products on the shelves are about to expire”, explained Kremer in an interview with Infobae. Dicranian stressed the importance of focusing on the availability of reliable data: “As a result of this situation, we changed the focus and understood that the biggest problem is the lack of this information, and we are looking for a solution. We are united by our commitment to find a solution to the problem of food waste in the world. It is impossible not to get involved when we see how food is thrown away, knowing the social and environmental impact this has”.
It was officially launched in January this year and the first tests of the MVP began in March 2021. It was initially financed with the founders’ funds and they are currently in talks with some investors close to the retail and technology world, and others are capital groups focused on impact and sustainability ventures.
The solution uses the hardware available in the companies involved, both producers and retailers, and an existing code, certified by GS1, is used for traceability. The implementation, according to the creators, is simple, and artificial intelligence is used for analysis, prediction and data management.
There is a desktop version and a mobile version so that users can view all the information with customized reports on their cell phones.
As for the business model, it is based on a subscription that does not imply a fixed cost but rather a monthly percentage charged on what has been achieved in terms of waste reduction. The percentage is negotiated with customers, according to different criteria, and is around 20 percent.
May 12, 2021